+ campaign / claudekick / bangkok
claudekick is a productized implementation of claude for your bangkok business. we install claude on your existing stack (quickbooks, flowaccount, xero, hubspot, line oa, google workspace, microsoft 365), tune the 15 standard workflows on your voice in english and thai, train your team and deliver a measurable hour saving within 21 working days of scoping. usd 2,750 paid scoping up front, fully refundable if we fail to identify usd 25,000 annual savings in phase 0.
brussels hq · bangkok presence · since 2021 · webflow expert partner · bangkok@piexels.co
+ the problem
the pattern repeats at every bangkok founder we scope. 12 hours per week on data entry between flowaccount or xero and hubspot. copy-paste between google workspace and the pos. after-hours admin on invoices, customer emails and month-end close that is bookkeeper work, not founder work. a chatgpt team license with 3 of 12 seats actively used. no workflow integration, no governance, no measurement.
thai enterprise ai adoption is rising fast year over year, with most surveyed organisations planning to adopt ai inside the next 24 months. the generative ai market in thailand is forecast to multiply several times over the rest of the decade. the gap between weekly use and strategic deployment is the gap claudekick closes.
on may 13 2026 anthropic launched claude for small business: 15 prebuilt workflows, 8 connectors (quickbooks, paypal, hubspot, canva, docusign, google workspace, microsoft 365, stripe), 15 skills, all included in your existing claude pro or team subscription. anthropic ships the engine. the implementation gap (connector bridging for thai tools like flowaccount and line oa, en-plus-th workflow config, thailand ai governance scaffold, team training, boi alignment notes) is the commercial window for piexels.
+ what claudekick is
claudekick is a productized engagement, not a consultancy cycle. fixed price per phase, fixed delivery date, you own the configuration and all prompts from phase 1. the only variable is seat count and thai connector count, which decides where in the build band the sow lands.
phase 0
5 to 7 interviews with owner, finance lead, sales lead, ops lead, customer support lead. tool inventory mapped to the 8 standard connectors plus the 4 to 6 thai gaps (flowaccount, xero th, loyverse, smart bizz, line oa, promptpay, kbank api, scb api). hour-saving baseline quantified per role per workflow. workflow priority (6 of 15 ship first, 4 follow, 5 skip). thailand ai governance risk register. boi activity 8 alignment notes if relevant, prepared for your boi consultant. twelve pages scoping document in english. refundable.
phase 1
claude team licenses provisioned (5 to 20 seats typical). 7 of 8 standard connectors live and authenticated. line oa bridge for thai customer comms if relevant. workflow prompt customisation for the 6 priority workflows. each tuned to your voice, customer types, vendor patterns, accountant or tax adviser preferences. en plus th language pack configurable per user, per workflow.
phase 2
team training: 4 sessions of 90 minutes per role, recorded and stored in your drive or onedrive. live workflow run-throughs on real data, one workflow per day. governance scaffold: written ai usage policy in english, approval thresholds, human-in-the-loop checkpoints per workflow. logging and audit config, aligned with current thai ai governance practice and pdpa compliant.
phase 3
side-by-side week. your team uses claude, we sit on slack or line during working hours. workflow tuning on real workload. hour-saving measurement against baseline. final report. twenty pages of operational manual plus a one-page emergency restart sheet. 90 days care: weekly 30-minute check-in, two workflow optimisation passes (one add, two refine, one remove if unused), quarterly business review at month 3 with an option to roll into retainer or close cleanly.
+ what you get
01
6 workflow customizations live. from the 15 standard claude workflows we pick the 6 with the highest impact in phase 0, tune them on your voice, customer types and vendor vocabulary, and ship them in production on day 21.
02
connector setup complete. 7 of 8 standard connectors live (quickbooks, paypal, hubspot, canva, docusign, google workspace, microsoft 365, stripe) plus thai bridges where relevant: flowaccount, xero th, loyverse, smart bizz, line oa, promptpay, kbank api, scb api.
03
team training in english. 4 training sessions of 90 minutes per role (finance, sales, ops, support), recorded, stored in your drive or onedrive. thai voice-over available on request.
04
thailand ai governance scaffold. written ai usage policy in english, transparency disclosures aligned with current Thai AI governance practice, pdpa data-flow mapping, approval thresholds per workflow, human-in-the-loop checkpoints per category.
05
operational manual. 20 pages in english plus a one-page emergency restart sheet for when something breaks. you own the configuration and all prompts.
06
boi alignment notes (optional). if you are pre-BOI-application or BOI-promoted under activity 8, we prepare alignment notes as an appendix to the scoping document. your boi consultant references them in the submission.
07
90 days post-launch care. weekly 30-minute check-in, two workflow optimization passes, dashboard adjustments on request, quarterly business review at month 3. included in build, no separate invoice.
+ studio in numbers
+ what's already running
01
b2b food · erp integration
belgian b2b food brand, trilingual site nl fr en, lisa soap workflow integrated with the erp. claude configured on customer communication and order processing in three languages. same pattern ships for bangkok b2b food brands targeting regional markets (singapore, vietnam, philippines).
live in production · nl fr en standard
stack: claude, hottlet erp bridge, drive, sharepoint
02
fintech · governance
belgian fintech, multi-year retainer. governance layer with approval thresholds, audit log, and alignment with the eu ai act. the same scaffold ports to thai ai governance practice layered on top.
5-year retainer · gdpr audit log
stack: claude api, supabase, audit log, dpa signed
03
consultancy · consultancy stack
belgian innovation consultancy, claude in production on the consultancy stack, used by 80 consultants in research, ideation and client deliverables. nick bogaert (coo) is the reference for consultancy-tier questions.
80 seats · consultancy workflows
stack: claude team, notion, sharepoint, custom prompts
+ pricing
every other bangkok ai implementation hides the price behind a discovery call. we publish the scoping price, attach a refund clause, and ship the build with a fixed band. you know the number before phase 0 starts. usd throughout, thb at parity on request.
phase 0 . scoping
usd2,750
phase 1 to 3 . build
usd20,500 to 31,500
total client cost: usd 23,250 to 34,250 (scoping plus build). mid-band sow lands at usd 25,500 for 12 seats, 3 thai connectors, bilingual (en plus th). multi-entity setup (holding with subsidiaries) runs as multiple claudekick sows with 15 percent group discount. optional retainer from month 4: usd 2,150 per month for workflow tuning, monthly business review and new connectors on request. pdpa data-flow mapping standard. boi-promoted clients under activity 8 invoice via promptpay-thb at parity. usd invoicing standard for cross-border buyers.
+ asymmetric clause
usd 25,000
minimum annual savings to greenlight the build
if we cannot identify usd 25,000 annual savings in phase 0, you get your usd 2,750 scoping back within 5 working days. no legal back-and-forth.
no claim form. no fine print. you keep the 12-page document. we are the only player in bangkok that publishes this. the global system integrators cannot offer that clause without breaking their billable-hour economics. the local ai consultancies hide the price behind a discovery call. we put usd 2,750 of my own money on the table to prove roi before you commit to the build. three weeks of work for you to evaluate me, one to two weeks of work for me to evaluate you, a clause that makes it real.
+ for who
01
flowaccount, xero th, or peak as production. line oa as customer comms channel. pain points: month-end close, tax season prep, customer invoice chasing, bilingual customer comms. claude's finance workflows fit 1 to 1. tfac estimates 8,000+ accountancy firms in thailand, mostly 5 to 50 employees, concentrated around silom, sathorn, asoke.
workflows: invoice chaser, month-end prepper, tax organizer
02
mid-size chains (restaurants, hotels, boutique groups). pain points: payroll across venues, supplier invoices, customer reviews on google plus tiktok, seasonal campaign management. claude's payroll planner, invoice chaser, campaign manager and customer service triage fit cleanly. thonglor, ekkamai, phrom phong, asoke concentration.
workflows: payroll planner, customer service triage, campaign manager
03
bangkok law firms, design agencies, engineering consultancies. pain points: contract review, lead triage, time recording, customer comms, proposal generation. contract reviewer and lead triager are strong fits. lawyers council of thailand registers 90,000+ lawyers, with mid-tier firms of 20 to 100 in silom and sathorn.
workflows: contract reviewer, lead triager, meeting notes
04
pain points: reconciliation between stripe, promptpay, kbank, scb; inventory across shopee, lazada, tiktok shop, line shopping, own shopify; bilingual customer support; campaign management. claude finance and customer service workflows plus shopify connector plus hubspot integrate cleanly. ari, thonglor, and ekkamai are the DTC creative-district hubs.
workflows: customer service triage, campaign manager, month-end prepper
+ questions we get every week
01
Does my data stay in Thailand or Europe?
Yes. Claude runs via the Anthropic EU route, with data processing in EU datacentres and no model training on customer data. A data processing agreement gets signed in phase 0. For strict on-premise clients, we host the connector bridges on the AWS region of your choice. Cross-border transfers under PDPA Section 28 (standard contractual clauses). EU sub-processors documented in the privacy notice in Thai script as well as English.
02
What about PDPA compliance?
PDPA B.E. 2562 has been in force since June 2022, with the PDPC actively enforcing. ClaudeKick ships with a PDPA-aligned privacy notice naming Piexels as the data controller, purposes per Section 23, lawful basis per Section 24, retention, data subject rights per Sections 30 to 36, DPO contact. Section 41 DPO assessment is part of phase 0. Current Thai AI governance practice is layered on top as the AI-specific scaffold.
03
Why Claude and not ChatGPT or Copilot?
Three reasons. First, Claude handles English and Thai at native level, with Japanese and Mandarin secondary strong. For Bangkok scale-ups with regional customer bases (Singapore, Vietnam, Philippines) that is operationally relevant. Second, Anthropic ships via EU datacentres with a standard DPA, OpenAI is not configured for that by default. Third, Claude for Small Business launched May 13 2026 with 15 standard workflows and 8 connectors (QuickBooks, PayPal, HubSpot, Canva, DocuSign, Google Workspace, Microsoft 365, Stripe), included in your existing Claude Pro or Team subscription. ChatGPT Team has no equivalent for the SMB tier.
04
Which connectors work in Thailand?
Standard: QuickBooks, PayPal, HubSpot, Canva, DocuSign, Google Workspace, Microsoft 365, Stripe. Thai-specific bridges we build as needed: FlowAccount, Xero TH, Loyverse (POS), Smart Bizz (POS), LINE OA (customer comms), PromptPay (payments), KBank API, SCB API. For accountancy/fiduciary it usually maps to FlowAccount or Xero plus a banking-ingest bridge. For hospitality it lands on Microsoft 365 plus Loyverse plus a payroll tool.
05
Which 15 workflows ship standard?
Anthropic ships 15 native workflows in Claude for Small Business: Invoice Chaser, Month-End Prepper, Tax Organizer, Payroll Planner, Contract Reviewer, Customer Service Triage, Lead Triager, Campaign Manager, Content Strategist, Meeting Notes, Project Status Reporter, Onboarding Concierge, Vendor Manager, Compliance Checker, Knowledge Base Maintainer. In phase 0 we select 6 with the most impact on your specific tools and team, plus 4 that go in at phase 2, plus 5 that get skipped for now.
06
Is BOI relevant if you are Thai-owned?
We help our clients evaluate BOI Activity 8 promotion eligibility for their digital products. BOI Activity 8 covers software development. Specific incentives, tax structures, work permit rules, and ownership thresholds vary by sub-category and year and are confirmed through your Thai BOI consultant or in-house counsel. ClaudeKick scoping includes a BOI alignment note as an appendix to the scoping document when relevant. The actual BOI submission is filed through your consultant.
07
What if Claude writes a wrong answer?
During the first 6 weeks after go-live, all output stays in guided mode, everything requires your approval before it goes out. You correct what is wrong, that correction trains the next round of output. After 6 weeks you opt per category into auto-send, while sensitive categories (complaints, legal correspondence, customer churn) keep the human-in-the-loop checkpoint. Per workflow you decide where the checkpoint sits.
08
What if scoping shows no fit?
Full refund of USD 2,750 within 5 working days to your iban or Thai bank account. No claim form, no legal back-and-forth. You keep the 12-page scoping document unconditionally. The refund trigger sits in the contract that gets signed before scoping starts: if we cannot identify USD 25,000 annual hour-saving on your own numbers, you get your money back. We have offered scope-tied refunds before and they have not triggered.
09
What if you are not available tomorrow?
Three things. First, you own the full configuration and all prompts from phase 1, no vendor lock, no managed platform you cannot leave. Second, we work with senior dev partners who pick up a ClaudeKick engagement if our lead engineer is not available. Third, Claude is an Anthropic product, not a Piexels product, the tooling keeps running without us. Any senior AI engineer picks it up in a week. No exotic dependencies.
10
What does the timeline look like?
Week 0: 30-minute discovery call, engagement letter signed, USD 2,750 scoping invoice paid via Stripe Thailand (PromptPay or card). Weeks 1 to 2: scoping phase 0, 5 to 7 interviews, tool audit, hour-saving baseline, SOW drafted, BOI alignment notes prepared as relevant. Week 3: SOW signed, 30 percent of build paid, phase 1 foundation starts, connectors live by end of week. Week 4: phase 2 activation, 40 percent invoiced, 4 training sessions, governance scaffold signed. Week 5: phase 3 stabilisation, side-by-side week, sign-off, final 30 percent invoiced, 90 days care starts. Standard payment terms: 50/50 for engagements under USD 25k, 30/40/30 for engagements USD 25k and above.
+ book your paid scoping
six fields. after submit, you get a stripe link for the scoping payment, an engagement letter and a first interview agenda within 24 hours. the refund clause sits in the contract, not only on this page.
we are the only player in bangkok that publishes the scoping price, attaches a refund clause and ships the build with a fixed band. three weeks of work for you to evaluate me, one to two weeks of work for me to evaluate you, a clause that makes it real.