landing pages / campaign surfaces
campaign-grade landing pages for bangkok founders who care whether the page actually converts on a thai mobile network.
for bangkok dtc brands, fintech mvps, expat-founded businesses and agencies that need a campaign surface that loads under two seconds on a thai mobile carrier, reads native in english (and thai when needed), and converts at a number a marketing lead can defend in a board meeting. no theme-pluk. no five-pager landing-page template. a conversion-engineered single page that owns one job.
request a 30-minute call01 . what it is
a landing page is not a homepage with a form. that is the default a bangkok dtc founder receives from a shopify theme or a 'website refresh' agency: five sections, a hero photo, three feature cards, a testimonial slider, an embedded contact form, and a checkout flow that loses to lazada at 1.8% conversion. the page is wrong-shaped for the job. a campaign landing surface owns one goal: hold attention for 15 seconds, deliver the proof, ask for the action, ship that conversion at scale.
i build on next.js or framer depending on what the campaign needs. next.js for performance-critical surfaces where every kilobyte and every server-side event matters (fintech onboarding, sass demo signups, paid-traffic landing surfaces with a thb 50 cpc that needs a 4% conversion to break even). framer for motion-led campaigns, dtc product launches and brand stories where the asset library and the marketing team's velocity are the differentiator.
performance on a thai mobile network is the constraint everything bends to. ais and dtacs in bangkok give a real user a 4g experience that is 30% slower than the european 4g median. lcp under 1.8 seconds on a real thai mobile is the acceptance criterion, not a nice-to-have. images served as avif from a cdn point of presence in singapore, no blocking third-party scripts above the fold, server-side analytics so the cookie banner does not block the conversion.
the bilingual case matters more than most agencies admit. a thai-targeted campaign needs a thai native surface that reads as written by a thai speaker, not a translated en page. an expat-targeted campaign in bangkok runs en-only and gets a line oa share card that previews correctly when an expat forwards the link to an austcham group. both surfaces share a content model and a tracking spine. they do not share copy.
02 . who it is for
archetype 01
needs a campaign landing page for a new sku, thai-primary copy, ari-aesthetic motion, conversion target above 4% from cold tiktok traffic, line oa share-card metadata correct, klaviyo signup event firing server-side. lcp under 1.8s on a 4g thai mobile is the cpc-break-even point.
archetype 02
needs a single english landing page that reads like a competent fintech, not a marketing site. anthropic-style typography, a working demo embed, a working calendar booking, and a kyc-light signup flow that hands off cleanly to the next.js app. lcp under 1.5s on desktop is a credibility signal for his board.
archetype 03
needs four venue-specific landing pages for a 10-day campaign: one menu, one booking widget, one google map embed, one promptpay-ready deposit flow. each page needs to share the same brand spine. running for ten days. quote needs to be one paid sprint, not a project plan.
03 . what you receive
01
conversion plan. 2-page document covering the one job the page owns, the proof stack, the call to action, the analytics events, and the cpc-or-cpa break-even maths. signed before design starts.
02
hero stack. tagline, subhead, single primary cta, optional video or motion asset, single social-proof line. mobile-first. lcp acceptance criterion under 1.8s on a thai mobile network.
03
proof section. three to five concrete proof points (numbers, named clients, testimonials with names and roles), no fake testimonials, no fake logo bars.
04
conversion form or booking widget. single primary action. server-side event firing on submit. line oa fallback for thai-targeted surfaces, calendly or motion for english.
05
bilingual variants where relevant. en + th with proper hreflang, line oa share-card metadata correct in both, og + twitter card validated, schema markup per language.
06
analytics + ab testing wired. ga4 plus a server-side event spine, optional posthog or vercel a/b testing, a small conversion dashboard your marketing lead can read on a phone.
07
handover. editable in framer or next.js cms by your marketing team. one-page operating note covering how to clone the page for the next campaign without breaking the analytics spine.
04 . timeline
phase 0
3 to 5 working days
paid 30-minute intake call, then a short paid discovery: the one job the page owns, the proof stack, the cpa target, the analytics events catalogued. fixed fee, credited to the build if you proceed.
phase 1
week 1
wireframe agreed, copy locked, motion direction signed off, image plan delivered. lighthouse performance budget set as an acceptance criterion.
phase 2
weeks 2 to 3
framer or next.js build with bilingual routing when needed, schema markup, analytics events live, line oa share card validated. lighthouse 95+ on mobile as ship-blocking acceptance criterion.
phase 3
week 3 + 30 days
dns cut-over, ga4 verified, search console submitted (when applicable), a/b variants live, weekly performance triage for 30 days post-launch.
05 . pricing
by scope, fixed price per phase. three shapes: single campaign landing page, campaign suite (3 to 6 pages sharing one spine), or campaign retainer (monthly new pages plus a/b testing care). transparent quote in your inbox inside 48 hours after a 30-minute intake call. usd primary on the invoice, thb equivalent shown. stripe usd, wise usd, or thai bank transfer.
06 . proof
case study
consumer wellness product landing surface, framer-built, motion-led. mobile-first design, lcp under 1.8s, clean conversion narrative without a five-pager template. the exact shape of a thai dtc campaign launch that needs to feel premium against a mass-market shopee feed.
case study
dtc supplement brand on next.js + supabase. landing pages, product pages, checkout, claude in customer service. the bilingual content discipline and the lighthouse-blocking ship gate is the same one i hold for any bangkok dtc surface.
07 . questions
01
how is this different from a wix or shopify landing page builder?
wix and shopify landing builders give you a 60% solution at 2.5-second lcp on a thai mobile. that is fine for a hobby project and broken for a paid campaign with a thb 50 cpc. i build at the layer where every kilobyte, every server-side event and every render block matters. for a campaign that has a real cpa target, the difference between 2.5s lcp and 1.5s lcp is the difference between profitable and not.
02
english only or english plus thai?
either. expat-targeted campaigns default to en-only. thai-targeted dtc campaigns get a thai-primary surface with native copy (not translated en), proper hreflang, og + line oa share cards in both languages, schema markup per language. the architecture supports adding thai later if you launch en-only first.
03
what about pdpa for form submissions and analytics?
pdpa-compliant cookie banner, retention settings explicit, server-side analytics where it fits (less third-party loading, less consent friction). form submissions logged with a written purpose-of-processing notice. data subject rights endpoint wired if the volume warrants it. for cross-border flows (eu customers on a thai-hosted page) i wire the eu ai act and gdpr disclosures alongside pdpa.
04
can my marketing team edit the page after launch?
yes. framer is editable by your marketing team out of the box. next.js builds ship with a small cms layer (sanity or contentlayer) where the copy, hero asset and proof points are editable without a dev. the analytics spine and the lighthouse performance budget stay locked, so editing copy does not break the cpa.
05
what is the typical timeline?
single campaign landing page: 2 to 3 weeks from signed sow to launch. campaign suite (3 to 6 pages on one spine): 4 to 6 weeks. campaign retainer with monthly new pages: ongoing. urgent campaigns can be compressed to 10 working days if the brief is tight and the assets exist.
06
are you physically in bangkok?
yes. piexels has a bangkok founder presence in the sukhumvit corridor and a thai entity in formation with a local partner. site visits in bangkok are part of the engagement. utc+7 timezone, english-first, 24-hour email response.
08 . further
ready to launch?
send a one-paragraph brief on the campaign. i reply with a call slot. inside 48 hours of the call you have a transparent quote with sprint length, fixed price, and a written cpa target. line official account fallback for thai-first contact.