thailand / national / web development
next.js, framer and webflow for thai businesses, chiang mai studios and phuket hospitality groups, english-first delivery with bilingual routing, shipped on a fixed date.
thailand has roughly 3.2 million smes (osmep, office of smes promotion of thailand) and the majority of business internet access is mobile-first. most thai business sites today are wordpress templates with a plugin stack that breaks at every core update, a shopify with too many unused apps, or a wix build that holds together by luck. we ship modern web for thai businesses on next.js, framer or webflow, with bilingual english + thai routing, fixed price per phase, fixed delivery date, you own the code. bangkok primary, chiang mai and phuket as secondary markets, eu-bridge built in for thai companies exporting into europe.
book a 30-minute intake01 . why thailand
the thai web market is bifurcated. on one side there are hundreds of local thai-language shops fighting for the keyword cluster around บริษัทรับทำเว็บไซต์ กรุงเทพ at high keyword difficulty and low real-content depth. on the other side there is a thin layer of english-fluent agencies (outsourcify, aware, lexicon, crazy web, we do dev work, primal) serving the bangkok working-expat market and the foreign-hq subsidiary tier. the median english-language bangkok business site today is a wordpress template from 2021 with many plugins that fight each other on every core update, a freelancer build from someone who is no longer reachable, or a shopify with apps that have not been opened in nine months.
a thai business website needs at least two locales done properly. english primary for expat founders, foreign customers and international b2b trade. thai for thai-language consumer search and for the line oa surface the customer will keep using afterwards. some bangkok hospitality and luxury retail clients add chinese for the mainland-tourist tail. these are architecture decisions in phase 0, not plugin toggles bolted on later. url prefixes per locale, hreflang tags correct, sitemap per language, og tags translated, schema markup per locale. the thai-language version reads like a thai-language site, not a machine-translated en page.
stack choice depends on what the site is meant to do. next.js for sites that ship an embedded application (customer dashboards, light checkout, booking system, portal, ai layer). framer for brands where motion and interaction is the differentiator (dtc, hospitality, agency, fashion). webflow for content-heavy businesses with multiple product lines, locations or seasonal programmes (food importers, machinery brands, tourism groups). no plugin sprawl, no theme-vendor lock-in, no upgrade roulette.
we ship for thai smes, expat-founded f and b groups, hospitality, dtc skincare, fintechs, agencies and consultancies. fixed price per phase, fixed delivery date, you own the code from day one, bilingual routing standard, pdpa governance built into the architecture, eu ai act article 50 transparency added when ai is part of the surface. usd pricing standard, thb invoicing for boi-promoted entities. bangkok primary, chiang mai for studios and remote teams, phuket for hospitality and tourism groups. the first call is 30 minutes and you know inside 24 hours whether we are a fit, not inside three weeks.
02 . web build per audience
01
web for expat-founded bangkok businesses. english-first delivery, bilingual routing, next.js or framer. for thonglor and ekkamai f and b groups, sukhumvit consultancies, asoke law firms. wcag 2.1 aa, pdpa governance, fixed delivery date. read web design→
02
web for thai dtc and retail. next.js and shopify for thai dtc skincare, fashion, food brands selling on shopify, shopee, lazada, tiktok shop, line shopping. ari, ekkamai, thonglor studios. measurable conversion uplift. read web design→
03
web for chiang mai studios and saas. next.js and framer for chiang mai-based studios, saas spinouts, remote-first agencies and digital-nomad-tier consultancies. bilingual surface, eu trade bridge ready. read web design→
04
web for phuket hospitality and tourism. next.js, framer and webflow for phuket hospitality, b and b operators, charter and tour groups, kata and patong restaurants. pms integration ready, multilingual routing standard. read web design→
05
web for other thai sectors. for property agencies, clinics, law firms, accountancies, food importers, machinery brands. same stack, same discipline. delivery nationwide from bangkok. all services→
03 . thailand web case
04 . the method
phase 01
1 to 2 weeks
interviews with the team, audit of the current site (if any), technical spec, content inventory, locale plan (en + th + zh on request), integration inventory (booking, payments, line oa, erp, accounting). paid discovery, refundable on no-fit. boi activity 8 eligibility evaluation if the project is for a new thai entity.
phase 02
4 to 12 weeks
fixed price per phase. weekly demos. you own the code from the first commit. one engagement lead per project, no ticket system between us. next.js, framer, webflow or a mix depending on scope. bilingual routing in the architecture, pdpa governance built in.
phase 03
1 to 2 weeks
fixed deadline. lighthouse 95+ on mobile as acceptance criterion (the thai market is mobile-first, so mobile performance is the gate). wcag 2.1 aa accessibility, security review for platforms, dns migration or cutover with your it partner or hosting vendor present.
phase 04
90 days, included
weekly uptime check, performance triage when needed, bugfixes with no limit, a small batch of cms changes per month on request. no second contract needed.
05 . questions from thailand
01
do you serve all of thailand or only bangkok?
bangkok primary, sukhumvit-corridor studio. chiang mai and phuket served remote with on-site visits planned per scope. for nakhon ratchasima, khon kaen, hat yai, hua hin and pattaya projects the delivery is fully remote, with kickoff and ship-day done via video. english primary, thai secondary for customer-facing surface.
02
what does a thai business website cost?
scope-dependent. three shapes: site refresh (refactor and redesign without a rebuild) typically usd 6,000 to 18,000. platform build (full new site with cms and bilingual routing) typically usd 18,000 to 48,000. platform retainer (multi-year with ongoing build) usd 4,500 per month and up. price and plan land in your inbox after a 30-minute call and the paid discovery. the discovery is rolled into the build if you continue, fully refunded on no-fit.
03
how do we pick between next.js, framer and webflow?
based on what the site needs to do. next.js for sites with an embedded app (customer dashboard, light checkout, booking system, ai layer). framer for brands where motion and interaction is the differentiator (dtc, hospitality, fashion). webflow for content-heavy businesses with multiple product lines or locations. the choice is locked in phase 0, not before the first call.
04
do you build for thai-language and english at once?
yes. bilingual routing is the standard, not an upgrade. url prefixes per locale (/en and /th), hreflang tags correct, sitemap per language, og tags translated, schema markup per locale. the thai-language version is reviewed by a native thai editor, not machine-translated, so it reads like a thai-language site not a translated en page. chinese added for hospitality and luxury retail with a mainland tourist tail.
05
what about pdpa and the cookie banner?
pdpa b.e. 2562 (sections 19, 23 to 29, 37, cross-border per section 28) compliance is built into the architecture, not a plugin. the cookie banner follows pdpa guidance: necessary, functional and marketing categories separated, opt-in for non-essential. the privacy policy and the cookie policy ship with your business details and the legal references. data processing agreements signed where applicable. for cross-border eu trade the gdpr layer is added in parallel.
06
what timezone do you work in?
bangkok primary (utc+7). engagement lead reachable on slack or line during 09:00 to 18:00 bangkok time. brussels secondary (utc+1 or +2) covers eu trade hours when the thai company sells into europe. no late-night thai calls expected from your team. async handovers handled via 24-hour rolling windows.
07
do you bridge thai and eu trade?
yes. piexels has been operating from belgium since 2021 with bangkok studio since 2024. the dual posture matters when a thai company exports into europe (vat handling, eu ai act article 50 if ai is part of the surface, gdpr applied to eu customer data). the same applies in reverse for a european company opening a bangkok ops centre under a boi-promoted entity.
06 . keep reading
ready for a thai web build?
start a project or book a 30-minute intake. we reply inside 24 hours with a first scope sketch or an honest no. piexels thailand, bangkok studio in the sukhumvit corridor since 2024, brussels hq since 2021. no sales rep, no three-week proposal cycle. last updated 2026-05-19.