+ problemWhat the client asked for
Enky started as a furniture-as-a-service leader but needed to pivot to circular furniture to scale internationally. The existing brand and digital experience did not reflect their new vision or appeal to a broader market. Founders wanted a fresh identity that communicated sustainability, trust, and innovation while keeping the human touch that defined their local success. Without a cohesive brand system, their international expansion risked feeling disjointed or unclear.
+ processHow it was built
We began by aligning with the founders on the core narrative of circularity and crowdlending. Together with Nemesis on identity, we shaped a visual system that balanced warmth with professionalism, using color, typography, and imagery to signal both approachability and credibility. The digital surface was designed to guide users through the new positioning, ensuring clarity at every touchpoint. We iterated on prototypes to refine the user journey, focusing on how the brand would feel in international markets. Throughout, we kept the founders close to the work so the rebrand stayed connected to the real business model: circular furniture, retail investor capital, and European-scale ambition. The foundation we laid in this engagement is what made the later Webflow rebuild and public Track Record page possible.
- Brand strategy
- Visual identity
- UX design
- UI design
- Figma
+ outcomeWhat shipped and what it changed
The rebrand positioned Enky as a leader in circular furniture, giving them the tools to enter new markets with confidence. The visual system and digital experience created a cohesive identity that resonated with both local and international audiences. Founders reported a clearer sense of direction, and early feedback indicated stronger engagement from users who aligned with the circular mission. The foundation we built set the stage for their continued expansion and a multi-year retainer relationship.
+ the technical winWe established a scalable brand system that could adapt to Enky's evolving needs. The digital execution was designed for flexibility, ensuring the new identity could be applied consistently across platforms. This foundation is the reason the later Webflow rebuild and Track Record page shipped cleanly: the brand was already settled, so the build phase did not have to negotiate identity decisions in parallel.
+ scopeWhat was delivered
- Brand strategy and narrative development for the circular furniture pivot.
- Visual identity system including color, typography, and imagery.
- UX and UI design for an international digital experience.
- Collaboration with Nemesis on a cohesive brand foundation.
- Prototyping and iteration for user journey clarity across markets.
