We helped Stravos redefine its brand to attract global clients in blockchain and NFT development, shipping a new brand site and pitch deck in 2024.
Author: Wil Delvaux. Published . Last updated .
Stravos had built a strong reputation as a nearshore tech provider but wanted to break into the competitive Web3 space. Their existing brand did not reflect their expertise in blockchain or NFTs, making it hard to stand out. They needed a clear, bold identity that would resonate with international clients and position them as a trusted partner in decentralized technology. Without this shift, growth would remain limited to their traditional market.
We started by mapping Stravos's strengths in Web3 and identifying gaps in their messaging. Together with Nemesis on identity, we crafted a new narrative that highlighted their technical depth while making blockchain accessible. The design system was built to feel cutting-edge but approachable, using dynamic visuals and a modular layout to showcase their work. We tested prototypes with their team, refining the tone to ensure it aligned with their vision. The final brand site was designed to scale, with content structures that could evolve as their offerings expanded.
The rebrand positioned Stravos as a go-to partner for Web3 and NFT projects. Their new site and pitch deck opened doors to global clients, including startups and enterprises exploring blockchain solutions. The clarity of their messaging helped them secure partnerships in markets they had not previously reached. Within months, they reported a meaningful increase in inquiries from Web3-focused companies, validating the shift in their brand strategy.
The site's architecture was built to handle complex case studies and dynamic content without sacrificing speed. We integrated a headless CMS so Stravos could update their portfolio easily, ensuring their work stayed fresh and relevant. The design system was optimized for performance, so even heavy visuals loaded smoothly across devices.
Yes or no, a scope, a price. No discovery deck, no agenda tag team.