+ INNOVATION CONSULTANCY

Marketing site and rebrand to Further

Multi-year WordPress build and hosting for a global innovation consultancy. Rebrand to Further, migrated off Combell in October 2025.

CLIENTBoard of Innovation
YEAR2023-2025
STACKWordPress · Hoasted · Custom
TIMELINEThree years of continuity, then rebrand and migration in 2025.
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Author: . Published . Last updated .

Board of Innovation cover
+ problem

What the client asked for

Board of Innovation is a global innovation consultancy advising Fortune 500 clients on innovation strategy and AI adoption. The team needed a marketing site that scaled with their growth, then a full rebrand to a new name (Further) without losing positioning or SEO.

+ process

How it was built

WordPress build with Hoasted hosting. Four invoices across 2023 to 2025. Rebrand executed to Further. Migrated off Combell to a new hosting target in October 2025 with no downtime.

  • WordPress
  • Hoasted
  • Custom
+ outcome

What shipped and what it changed

Live on furtherco.com. Rebrand shipped without an SEO drop. Hosting migration done quietly. The consultancy continues to advise enterprise clients on innovation strategy and AI implementation.

+ the technical win

Rebrand with URL migration done without losing rankings. Hoasted hosting handed off cleanly. Multi-year continuity at a price point that matched a consultancy of their tier.

+ scope

What was delivered

  • WordPress build with Hoasted hosting.
  • Multi-year retainer (2023 to 2025).
  • Rebrand from Board of Innovation to Further.
  • Hosting migration off Combell, October 2025.

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